I’m planning on producing a youth ministry training paper most Wednesday’s throughout the year. These papers will be discussed at our Soulies weekly leaders meeting. Anyone is welcome to interact in the comments. Click here to access archive.
Vegemite is delicious. There wouldn’t be many weeks in my life that I haven’t enjoyed its salty yeasty goodness. Not everyone thinks that Vegemite is delicious. It is definitely an acquired taste, but a taste none-the-less worth acquiring! So I was shocked to recently read that “Kraft has been forced to launch a milder tasting version to woo a new generation of Australians.” My First Vegemite is part of a strategy used by Kraft to “wean people onto the traditional spread, sales of which are flat.” The hope is that as children get older they will graduate onto the heavier stuff. I think it’s a terrible idea.

I also think that sometimes we try and run youth ministry like it is ‘My First Vegemite’. We try and water things down in such a way to make it more palatable for teenagers. A branding expert has suggested that watering down Vegemite actually “robs it of its unique qualities”. That is likewise the problem with watering down the gospel of Jesus for a teenage audience.
Even when “sales are flat”, we continue to preach a message that is full of salt as we declare the “unique qualities” of Jesus.
I’m not saying that contextualisation is a bad thing. It’s a good thing to share the gospel with teenagers in a language that they will understand. It’s appropriate to use cultural artefacts and illustrations from their world to help explain the profound truths of the Bible. The problem though is when we misunderstand relevance. Our job is not to make the message of Jesus relevant for teenagers, rather it is to show how the message of Jesus is already relevant to all people in all places.
Continue reading “Youth Ministry Papers: Don’t Water it Down”






