Seth Godin is one of my favourite bloggers. He’s an entrepreneur and internet marketing ninja. I regularly read and link to him. Here’s his talk from TED earlier this year:
“Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.”
This gear is really valuable in thinking through church, gathering people, church planting, movements and the like. Download his book “Tribes” in audiobook format for free.
