Check out this site (h/t Relevant TV). Basically they are selling advertising space on their car & t-shirts to sponsor their trip across the USA. Clever… if it works!
I’ve often thought it wouldn’t be too hard to make some money on the internet. Remember the red paper-clip guy!! Have you got any ideas on how to make money on the internet (not necessarily in the same category as YouTube, Google, Facebook, MySpace et al.)
Interesting idea!