Avril Lavigne once sang: ‘Why’d you have to go and make things so complicated!’ I don’t think she was singing about leadership, yet I think one of the things we often do in leadership is overly complicate things. Likewise in communication.
Check out this useful blog post from Steven Furtick: Simple and Obvious. This is applicable in many contexts, but none more important than the gospel of Jesus. Keep it simple, keep it obvious, keep repeating it. Check out this simple gospel outline.